What does cognitive dissonance theory suggest people are motivated to avoid?

What does cognitive dissonance theory suggest people are motivated to avoid?

• A. Confirmation of their existing beliefs
• B. Feelings of incompatible beliefs and actions
• C. Feedback from others
• D. Open discussions about conflicting views

Answer: (B)

Cognitive dissonance theory posits that individuals experience psychological discomfort when they hold two or more conflicting beliefs, values, or attitudes, or when their behavior is inconsistent with their beliefs. This discomfort, or dissonance, motivates people to find ways to reduce it, often by changing their beliefs or behaviors to achieve harmony. Therefore, the correct answer focuses on the feelings of incompatible beliefs and actions, as individuals are motivated to avoid the discomfort that arises from such contradictions. This drive can manifest in various ways, such as rationalizing behavior, altering perceptions of an action, or seeking out information that aligns with their existing views. Understanding this theory is essential as it illustrates how people’s actions and thought processes are influenced by their need for internal consistency.

Cognitive dissonance theory posits that individuals experience psychological discomfort when they hold two or more conflicting beliefs, values, or attitudes, or when their behavior is inconsistent with their beliefs. This discomfort, or dissonance, motivates people to find ways to reduce it, often by changing their beliefs or behaviors to achieve harmony. Therefore, the correct answer focuses on the feelings of incompatible beliefs and actions, as individuals are motivated to avoid the discomfort that arises from such contradictions. This drive can manifest in various ways, such as rationalizing behavior, altering perceptions of an action, or seeking out information that aligns with their existing views. Understanding this theory is essential as it illustrates how people’s actions and thought processes are influenced by their need for internal consistency.